C-Media Publishing House, one of the key players of Russian Internet (more than 27 million visitors in August 2011, Google Analytics) continues its expansion and buys majority stakes in six digital companies: Nectarin online advertising agency (
www.nectarin.ru), Media Today (
Videoclick.ru,
Videointeractive.ru,
Otclick-adv.ru), Family design studio and Pro We video studio.
These companies are some of the most tactically and strategically advanced advertising operators of Russian Internet, capable to create and organize most challenging and innovative campaigns for their clients.
The key advantages of Videoclick and Videointeractive are their exclusive programming and codes, which guarantee 100 % attention to advertising messages. These exclusive systems are already used by all leading agencies in Russia. The Otclick banner network also allows optimizing any launched campaign to a given KPI.
Today these companies have more than 260 clients, including such renowned brands as XXth Century Fox, Lipton, Russian Standard, Utkonos and many more.
All of the management will keep their positions. Commenting on the deal, Nectarin partner Mikhail Smurygin says: «Thanks to this merging, our company will be able to offer more advantages to its advertisers».
C-Media’s General Manager Stas Ustenko underlined: «We expect nothing but a higher synergy and a breakthrough in our mutual development, both for Nectarin and Media Today and for C-Media. Our strong points will ideally complement each other, whereas those that we intended to start developing have already been started-up by our new partners».
