As TNS Media Intelligence survey showed, aggregate volume of audience (Reach index) of
Gidepark.ru,
Newsland.ru,
Film.ru,
Cars.ru,
Paparazzi.ru,
Hi-fi.ru surpassed the last year’s numbers and reached 7508,1.
That study involved city population (100 000+ category) aged from 12 to 54 years old.
C-Media projects audience reached 17.2 % share of all participants. Greater part of it consists of male audience (affinity index of more than 100 %) aged from 30 to 50 years old.
Survey showed that Gidepark social network interests mostly specialists (23.6 %) – also called experts. News at the
Newsland.ru are read by managers (26.8 %).
Film.ru is a preffered source of information by young generation (29.8 %), and professionals (20.8 %) are those who mostly interested in cars at
Cars.ru. Specialists (29.9 %) also check
Hi-fi.ru for news on technical subjects. Paparazzi magazine is equally popular throughout all segments – celebrity lifestyle appeals to managers, students and employees.
Gathered data showed that interest of Russians in C-Media projects is rising with every year. The quality of projects is rising too. New projects are appearing also. They are as ambitious as
Gidepark.ru, which alone accounted for 1.7 million people during one year period only. Remarkable, that this is a quality audience with high level of education and active attitude toward life.
C-Media plans to further develop its successful portfolio and introduce new projects to the national media landscape.
